In today’s day and age, the influence of mass media is bigger than ever. Our client, the Dutch Institute for Sound and Vision (Nederlands Instituut voor Beeld en Geluid), recognizes the need for better education in media literacy. The intricate link between media and technology led them to us, and they tasked us with making an interactive workshop that will educate kids on the aspects of ethical journalism.

Creating awareness
We realized early on that young teenagers are largely unaware of the decisions that go into making news. If we wanted to teach them anything, we would first have to create awareness of these decisions. We based our user journey on the competence model. Our players go in being unconsciously incompetent and they come out as consciously competent media consumers.

Immersive experience
Our goal was to make the experience as immersive as possible: what is it really like to be a journalist or news media worker today? We're letting kids explore their surroundings searching for the most relevant information and we're letting them play around with the actual tools used in the real world: camera's, editing software, notebooks. Even the teacher will be part of the illusion of working in a real newsroom by taking on the role of editor-in-chief.

app applied games en interactie multiplayer showcase

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